I partner with ambitious founders and teams to build brands that don’t just look good - they generate leads and convert.
I curate strategic brand and engagement plans designed to deliver on real business and sales goals. I bring clarity, momentum, and that little extra oomph to your team.
I’m collaborative, hands-on, and outcome-focused.
I dig into your business, your goals, and your audience - then design a brand and engagement strategy that moves you forward.
No buzzwords. No fluff. Just smart thinking, clear strategy, and
confident execution.
Let’s create something meaningful together.
Hi, I’m Sam - a commercial thinker and creative collaborator.
With over 25 years of experience in business, brand strategy, marketing, and communications, I’ve worked with a wide range of businesses - from corporates to small enterprises, including brokers, financial advisers, accountants, lifestyle brands, fitness ventures, stay operators, and more. I help businesses gain clarity, define direction, and turn ideas into measurable results.
What sets me apart? I bring presence, strategic insight, and a practical, down-to-earth approach that helps your business grow, evolve, and succeed.
Let’s create something meaningful together.
Work with me: I am a perfect fit for
Founders and leaders of businesses with appetite to grow.
Businesses that lack the capacity, confidence or know how to navigate the - what do we do next?
Teams that need strategic direction and implementation support without hiring in-house.
Brands that value clarity, craft, and commercial results.
If you’re feeling stuck, scattered, and ready for your next chapter - that’s where I come in.
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Ask Sam – 1:1 Power Hour
Feeling stuck? Spinning your wheels? Not sure where to start?
This is your time to get unstuck. Book a focused, one-on-one session with me and bring whatever’s on your mind - big questions, messy problems, half-formed ideas, or tangled to-dos.
I’ll help you cut through the noise, find clarity, and create a plan to move forward. Think of it as a strategic reset, with a side of encouragement and actionable next steps.
Perfect for: Quick clarity, decision-making, or untangling complex challenges.
Duration: A 60-minute working session, with a follow-up summary and an actionable plan to move you forward.
Investment: $495 AUD + GST -
From stuck to grow - 6 weeks
For founders with beautiful brands and no clear plan
You’ve built something special, but behind the scenes, you’re stuck, tired, and need a little extra oomph of energy and know how.
What you’ll walk away with:• A refined brand positioning that speaks to your ideal customers and clients.
• A tailored brand and engagement plan that starts with an audit of your current activity.
• A simple, actionable 90-day growth plan.
• Tangible success metrics so you know what ‘working’ looks like.
• One part business clarity, one part ‘let’s go’ strategy - all tailored to your unique goals.
Perfect for: Businesses that want to get crystal clear on who you are, what success looks like, and how to grow with intention - without losing the magic that makes you stand out.Investment: $3,200 AUD + GST
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Custom Project
Got a unique challenge or big idea?
From complete brand refreshes and engagement strategies to marketing audits, launch plans, or one-off strategic projects, I design custom solutions that fit your business, your goals, and your timeline.
We’ll scope a tailored project that delivers real impact - whether it’s clarity, growth, or a full-scale transformation.
Perfect for: Bespoke strategy, launches, and projects that don’t fit a standard package.
Investment: Custom, based on scope
Got a question?
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I work with founders and small business owners with boutique, founder-led brands - whether it’s a brand, product, creative service, or specialty offering. If you’re ready to get clear, grow with intention, and bring your ideas to life, my sessions are for you.
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I’ve spent years working alongside financial advisers, consultants and licensees - helping them clarify their positioning, strengthen client communication, and build marketing engines that actually support growth.
Beyond financial services, I’ve partnered with regional food brands and manufacturing businesses to sharpen brand strategy, evolve brand identity, streamline go-to-market activity, and align production with commercial goals.
I’ve supported trade businesses to professionalise their presence, win better-fit work, attract the right staff, and create simple, scalable marketing foundations that don’t distract from delivery.
With restaurants and cafés, I’ve helped refine brand stories, elevate customer experience touchpoints, and drive consistent foot traffic through smarter local marketing.
In the fitness and lifestyle space, I’ve worked on brand development, community building and campaign execution - translating passion into clear, compelling messaging that converts.
And within the stay accommodation sector, I’ve helped operators optimise positioning, improve performance, strengthen guest communication and create brands that stand out in competitive markets.
Across every sector, my work centres on clarity, commercial thinking and practical execution — turning good businesses into confident, well-positioned brands.
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The Power Hour is a focused session to tackle immediate questions, challenges, or decisions. A fast way to get clarity and walk away with an immediate and actionable plan of action.
From Stuck to Grow is a structured 6-week program that digs deeper: we’ll most likely refine your brand, build a growth plan, create a clear roadmap for the next 90 days, and tackle the delivery. -
Absolutely! Many clients use a Power Hour to get unstuck first, then decide if they want a deeper, structured program.
If you decide to move to the 6-week program within 4 weeks of the Power Hour, then this is redeemable. -
No problem - that’s where Custom Projects come in. We’ll design a solution tailored to your business, goals, and timeline.
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I’m collaborative, hands-on, and outcome-focused. Sessions and programs are designed to be practical, actionable, and tailored to your unique goals. You’ll walk away with clarity, confidence, and a plan you can implement immediately (or I can support you with the implementation at request).
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If you’re unsure, we can start with a Power Hour — it’s a low-commitment way to explore what you need, identify gaps, and see how I can help. After that, we can decide together if a deeper program or custom project makes sense.
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Ask Sam – 1:1 Power Hour: 60 minutes (plus follow-up)
From Stuck to Grow: 6 weeks, typically with 1–2 hours per week of sessions + exercises
Custom Projects: Flexible, based on the scope we agree on
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
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You can book directly through my website, or reach out to discuss your goals and see which package is the best fit. I’ll make sure the process is easy and tailored to you.
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Yes - many clients return for follow-up sessions, additional Power Hours, or custom projects as their business grows and evolves.
Get in touch
samantha@alittleextraoomph.com.au
+61 417 247 025